Be yourself!

I had a meeting with a prospective client yesterday. We got on well, he told me all about his business and I told him about the kind of web sites I build and how I go about it and what I’d need from him for the project. And we talked about our families and compared methods of growing brussel sprouts and rhubarb with the happy result that he gave me the business of building a web site for his company.

I asked him how he found my name. He said he’d looked in “Yellow Pages” under web designers and selected my name because:

  • I was listed under my name Sandra Dillon – not a company or trading name – and he thought he’d get a more personal service from an individual
  • I’m local – only 5 or 6 miles away – and listed my home address which he knew
  • He’d looked on my web site and liked what he saw of my work

When you’re a one-man (woman) -band you sometimes worry that you aren’t big enough to attract new customers. You can of course make yourself appear big with lots of marketing and a slick web site – but it may not be the best way to get the business you want. Some businesses – individuals or small businesses like you – want to interact with similar people and so are very happy to deal with you as you are.

Be yourself and be happy!



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If you are considering a website for your business or organisation or would like professional help with an existing project please email me at or call on 01530 440000

Froggarts Cottage, School Lane, Coleorton, Coalville, Leicestershire, LE67 8HT